UNILEVER // MAGNUM // HAZELNUT PRALINE // PLEASURE BOULEVARD // 2018
JACK MORTON SINGAPORE
CONTENT PACKAGE
ROLE: SEnior motion designer/DIRECTOR
Magnum “Pleasure Boulevard” 2018 Launch, ION Orchard
In addition to launching a new product variant—a Hazelnut Praliné—Magnum also launched a new brand tag line: “Take Pleasure Seriously”. Working closely with the Creative Director, I created a series of content for the launch of the new product while also staying true to the new brand identity. The Magnum “Pleasure Boulevard”, a 10 day event at ION Orchard took inspiration from the hedonism of the 1920’s and the motion content has to reflect that aesthetically. Immersive and dynamic motion gfx featuring a kaleidoscope of Magnum’s premium ingredients projected within the “Pleasure Studio”, encouraging pleasure seekers to create selfies and share them on social media. Mmmmm… chocolatey, nutty, indulgence!