AndrewYap
ANDREW YAP // DESIGN DIRECTION // MOTION DESIGN // CONTENT CREATION

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MAGNUM // LAUNCH 2018 // CONTENT PACKAGE // JACK MORTON SINGAPORE

Magnum “Pleasure Boulevard” 2018 Launch, ION Orchard
In addition to launching a new product variant—a Hazelnut Praliné—Magnum also launched a new brand tag line: “Take Pleasure Seriously”. I created a series of content for the launch of the new product while also staying true to the new brand identity. The Magnum “Pleasure Boulevard”, a 10 day event at ION Orchard took inspiration from the hedonism of the 1920’s and the motion content has to reflect that aesthetically. Immersive and dynamic motion gfx featuring a kaleidoscope of Magnum’s premium ingredients projected within the “Pleasure Studio”, encouraging pleasure seekers to create selfies and share them on social media.

 

P&G // ALS AWARDS 2018 // JACK MORTON SINGAPORE

 

P&G // ALS OPENER 2018 // JACK MORTON SINGAPORE

 

P&G // SiDOC 2018 // JACK MORTON SINGAPORE

SiDOC 2018
A branded communication piece / video teaser with a call to action at the end was needed. This piece is required to give a hint of what customers can expect from their visit and the benefits by doing so. Though P&G SiDOC (Singapore Digital Omni-Channel Centre) is composed of three different spaces, it is positioned to P&G customers as one Innovation centre/experience. This design concept was chosen over a few others for its minimalist design aesthetics and eye catching anamorphic art.

 

JOHOR BAHRU 2017 EXPO // PROJECTION MAPPING

 

AWARDS!!

 

2016 PROMAXBDA GLOBAL EXCELLENCE PROMOTION, MARKETING AND DESIGN AWARDS
DISCOVERY CREATIVE LONDON // ENTRY: WHEELER DEALERS (QUEST) // CATEGORY: ART DIRECTION & DESIGN - PROGRAM BUMPER

2016 PROMAXBDA GLOBAL EXCELLENCE PROMOTION, MARKETING AND DESIGN AWARD
DISCOVERY CREATIVE LONDON // ENTRY: VE DAY 70TH ANNIVERSARY (DISCOVERY) // CATEGORY: ART DIRECTION & DESIGN: HOLIDAY / SEASONAL / SPECIAL EVENTS SPOT