PORSCHE TAYCAN x STAR WARS // MEDIA LAUNCH // 2019
JACK MORTON SINGAPORE
CONTENT PACKAGE
ROLE: DIGITAL MEDIA DIRECTOR
Porsche Taycan x Star Wars Media Launch 2019
On that fateful, muggy, Thursday evening of the 21st, this side of the equator witnessed the coming together of two cultural icons; Porsche and Star Wars, a collaboration of galactic proportions never seen before until now.
Team Jack Morton and their alliances joined forces to conceptualize and craft this unforgettable launch together. It was a glorious night filled with an electrifying fusion of experiential activities wrapped beautifully in a 'used universe' environmental design, unveiling the brand new, all electric Porsche Taycan, sweetened with a climatic extravaganza of synchronized drones (200!), light, sound and content.
It was an amazing experience, working closely with Group Creative Director, Rory Brett and the rest of the talented team, in conceptualizing and story-boarding, and finally the immaculately execution of content, ensuring perfect synchronization of drones and imagery (and audio) on two exterior LED screens. The Force was with us that night!
LOOK DEV
